Download Best Practices by Marketing Channel
Overview
Preparing images for several channels at once, such as a website update, a proposal PDF, and a social post, all from the same set of images? The right download option depends on where the image will end up. Keep this table close whenever you prepare a multi-channel project
Recommended download options
| If you're creating... | Use... |
| Website pages | Custom: Resize |
| PowerPoint presentations | Custom: Resize |
| Social media posts | Download preset (or Crop if no preset fits) |
| Email attachments | Custom: Compress |
| Website banners | Crop, then Resize and Compress if needed |
| Brochures | Original |
| Print materials | Original |
Best practices
- Download only the size you need.
- Use Download Presets whenever one is available for your channel.
- Preview customized images before downloading to confirm the result.
Common mistakes
- Downloading Original images for every project, even when a lighter file would work better.
- Compressing images intended for print.
- Ignoring a Download Preset that already matches your intended use.
Tip: Keep this table handy the next time you prepare images for a new campaign. Matching the format to the channel up front saves a re-download later.
What's next?
Before publishing or sharing an image, check its Terms & Conditions and Copyright to confirm your intended use.
→ Next article: Check If You Can Use an Image