Download Best Practices by Marketing Channel
Preparing assets for several channels at once — a website update, a client PDF, and a social post, all from the same shoot?
Overview
Preparing assets for several channels at once — a website update, a client PDF, and a social post, all from the same shoot? The right download option depends entirely on where the image will end up. Keep this table close by whenever you're prepping a multi-channel project.
Recommended download options
- Website pages — Use: Resize
- PowerPoint presentations — Use: Resize
- Social media posts — Use: Download preset (or Crop if no preset fits)
- Email attachments — Use: Compress
- Website banners — Use: Crop, then Resize and Compress if needed
- Brochures — Use: Original
- Print materials — Use: Original
Best practices
- Download only the size you need.
- Use Download Presets whenever one is available for your channel.
- Preview customized images before downloading to confirm the result.
Common mistakes
- Downloading Original images for every project, even when a lighter file would work better.
- Compressing images intended for print.
- Ignoring a Download Preset that already matches your intended use.
Marketing Tip: Keep this table handy the next time you're prepping assets for a new campaign — matching the format to the channel up front saves a re-download later.