Choose the Right Download Option
Not sure whether to grab the Original file or a resized version?
Overview
Not sure whether to grab the Original file or a resized version? Not every project needs the highest-resolution file — using the wrong one is how websites end up slow and brochures end up blurry. This article maps each download option to the outputs it's best suited for, so you spend less time editing and more time publishing.
Why this matters
Travel agents don't need to think in terms of compression or DPI — you think in terms of outcomes: a printed brochure, a website page, an email, a social post, a factsheet. Match your download to that outcome and you're done in one step.
- A printed brochure or design file — Recommended option: Original — Why: Highest quality, ready for professional design work.
- A website page or presentation — Recommended option: Resize — Why: Change dimensions while keeping proportions — lighter, faster-loading files.
- A social media post — Recommended option: Download Preset (or Crop if no preset fits) — Why: Presets match exact platform dimensions; crop gives manual control
- A website banner — Recommended option: Crop, then Resize and Compress if needed — Why: Adjust composition to fit the space, then optimize file size.
- An email attachment or fast-loading page — Recommended option: Compress — Why: Smaller file size for easier sharing.
- A polished web-ready image — Recommended option: Resize, Crop and Compress — Why: Combine all three for a fully optimized file.
Download the Original image
Use Original when you need the highest available quality — recommended for professional printing, brochures, other marketing materials, and future editing. [Insert screenshot: Original selected in File Type]
Resize an image
Use Resize to change the image dimensions while keeping its proportions. You can specify width, height, and DPI. Recommended for websites, presentations and digital documents. [Insert screenshot: Resize settings]
Crop an image
Use Crop to adjust composition before downloading. Available ratios include Freeform, 1:1, 3:4, 4:3, and 16:9 — recommended for website banners, social media, and custom layouts. Warning: Cropping changes composition only; it does not affect image quality or file size on its own. [Insert screenshot: Crop tool with ratio options]
Compress an image
Use Compress to reduce file size. You can adjust compression quality, preview the result, and compare the original and compressed versions before downloading. Recommended for email attachments, faster-loading web pages, and online sharing. [Insert screenshot: Compress settings and preview]
Combine options: Resize, Crop, and Compress
For a fully web-ready file, combine all three — resize for dimensions, crop for composition, and compress for file size. [Insert screenshot: Combined download settings]
Preview before downloading
Most download options include a preview, so you can confirm the result meets your requirements before saving the file. [Insert screenshot: Preview window]
Common mistakes
- Using a compressed image for print will make it look soft or pixelated.
- Using the original file for the web will slow page loading.
- Cropping out important context, such as a hotel's signature view or a destination landmark.
Marketing Tip: When in doubt, download the Original once and keep it safe — you can always create a resized or compressed version from it later without going back to the Media Library. Related articles
- Save Time with Download Presets
- Download Images for Your Project