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Understand What Each Usage Label Condition Allows

Overview

Before downloading an image, you may be asked to review and accept its Terms & Conditions. These terms explain how the image can be used and whether any additional requirements, such as a copyright credit, apply. 

Because usage conditions vary between images, always read the message displayed before you complete your download. 

Why this matters

Not every image in the Media Library has the same usage conditions. Some images can be used freely for Easia Travel marketing and promotional materials, while others require a copyright credit. 

Checking the Terms & Conditions before downloading helps you understand what is permitted and what you need to do before publishing the image.

Understanding the Terms & Conditions

The exact wording may vary depending on the asset. Below are the two main usage conditions you may see. 

Free usage for Easia Travel and partners

Free usage for marketing, communication, and promotional materials related to Easia Travel and its partners. No resale or third-party commercial redistribution.

This means you can use the image in marketing, communication, and promotional materials related to Easia Travel and its partners.

No credit is required when the **Copyright** field shows Easia Travel 

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Usage with credit required

Usage allowed for marketing and promotional materials related to the property or destination. Photographer or property credit must be displayed when used.

This means you can use the image in relevant marketing and promotional materials, but you must display a credit when you publish it. 

Display the name shown in the image's **Copyright** field under the image. 

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Who can use Media Library images

Media Library images are provided to Easia Travel clients. An Easia Travel client is a travel agent or tour operator with an active business relationship with Easia Travel and an approved Media Library account.

You may use the images in your marketing and promotional materials for the tours and services you sell with Easia Travel, including materials published under your own brand.

Intended use Permitted?
Promoting tours and services you sell with Easia Travel, under your own brand, while you are an Easia Travel client Yes
Proposals, quotations, and itineraries for your travelers Yes
Any use after your relationship as an Easia Travel client has ended No. Contact your Easia Travel representative about existing materials.
Reselling or redistributing the image files to third parties No

Before you download

When the Terms & Conditions window appears:

  1. Read the usage terms for the selected image.
  2. Check whether a credit or other requirement applies.
  3. Select I agree to the terms & conditions.
  4. Select Continue to proceed with the download.

Important:   Accepting the Terms & Conditions does not mean that all images are available for unrestricted use. You are agreeing to the specific usage conditions displayed for that image. 

What's next?

Learn how to identify who owns an image and when and how to credit them. 

→ Next article: Credit the Right Owner: Copyright & Attribution

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