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Credit the Right Owner: Copyright & Attribution

Overview

Before publishing an image, check who owns it and what usage conditions apply. These details appear in the image's **Digital Rights Management** information. 

Review these three fields together:

  • Terms & Conditions: what you are allowed to do with the image.
  • Copyright: who owns the image, and whether a credit is required.
  • Photographer / License: background information about the source of the image. This field does not decide whether a credit is required.

Depending on the image, you may use it freely, or you may need to display a credit under it.

Copyright: Easia Travel

If the Copyright field shows Easia Travel, you can use the image freely for the purposes stated in the Terms & Conditions. You do not need to add a credit, trademark, or copyright line under the image.

A photographer may still be listed under Photographer / License. This does not change the permitted usage or create a credit requirement.

Important:  Free usage does not mean unrestricted use. Always follow the Terms & Conditions shown for the individual image, such as the restriction on resale or third-party commercial redistribution. 

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Copyright: Partner

If the Copyright field shows a partner or property name, display that name as a copyright line under the image whenever you publish it. Follow the Terms & Conditions shown for the image. 

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Copyright: Photographer

 If the Copyright field shows a photographer’s name, display that name as a copyright line under the image whenever you publish it. Follow the Terms & Conditions shown for the image. 

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Copyright & licensing quick reference

Copyright Credit under the image? What you should do
Easia Travel No Use the image for the purposes stated in the Terms & Conditions. No credit, trademark, or copyright line is required.
Partner Yes Display the partner name shown in the Copyright field under the image.
Photographer Yes Display the photographer name shown in the Copyright field under the image.

 Important:   Always check the Terms & Conditions for the individual image before using it. They tell you what you are allowed to do. 

Sample attribution formats

When a credit is required, display the name shown in the Copyright field, for example: 

  •  “© [Name shown in the Copyright field]” 

Where to place credits

When a credit is required, place it where it is clearly visible and associated with the image. Depending on the channel, this may be an image caption, a page or document footer, a dedicated image credits page, or a social media caption.

Best practices

  • Review Terms & Conditions, Copyright, and Photographer / License together, not in isolation.
  • Follow the usage conditions shown for the individual image.
  • Display a credit whenever the Copyright field shows a partner or photographer name.
  • Remember that cropping, resizing, or otherwise modifying an image does not remove its usage or credit requirements.

Tip:  Copyright decides whether you must credit the image, Terms & Conditions define how you may use it, and Photographer / License is background information only. 

What's next?

If you're having trouble accessing the Media Library or need help with your account, start with the troubleshooting guide.

→ Next article: Get Back Into the Media Library

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